Outline Essay Example | Topics and Well Written Essays - 250 words - 33

Outline - Essay Example You have probably come across it in your studies or seen it in the media, at one time or another- am talking about the City Lagos Nigeria. B. Adaptation: Most governments would want to develop and grow their cities at some point or another. Learning the best strategy of growing the cities would not only help countries to develop effective cities but also to decentralize power to other areas and to reduce many incidents of corruption that come with centralized systems of governance. C. Credibility: Centralization of power often results into growth of failed and weak states. In such countries, power and wealth is vested among the few individuals and systems, which always fail to serve their intended purpose. Absence of effective and credible governance often leave many states, towns and cities in a sorry and destitute state and the inhabitants are left to languish in poverty. To avoid this scenario, I have gathered adequate information regarding the strategy that the City Lagos Nigeria used to make its sudden paradigm shift that I believe would guide other States at the verge of collapsing. D. Enumerated preview: This research paper provides three main lessons that can be learned by failed states from the turnaround made by the City Lagos Nigeria that would enable them to improve in governance- embrace democracy, embrace diversity, and focus on effective devolution. II. Diversity relates to the differences that exist between people and their demographic surrounding. Cities that are able to utilize diversity creatively and innovatively will be able to navigate through most of the governance challenges (Purcell, 2013, 16). 3. Geographical diversity and spread in terms of settlements also promotes effective governance since the people who posses most of the wealth and authority would be influenced if their neighborhoods were affected by the urban problems. Transition: Embracing democratic governance and diversity can play a great role in promoting growth

Marketing Planning for Vodafone Group Plc Case Study

Marketing Planning for Vodafone Group Plc - Case Study Example Vodafone has diversified dynamic state of art customer relationship center. To launch and promote any business activities within a shape of organisation, a marketing plan is needed to integrate with ecommerce. Without marketing plan it is difficult to penetrate in the market. This paper has taken Vodafone as a significant and it needs a detailed marketing plan for the expansion of its business activities. According to Kotler, P, and Armstrong, G. (1999), segmentation is a process of dividing a market into distinct groups of buyers with different needs, characteristics, or behavior who might require separate products or marketing mix and the process of evaluating each marketing segments attractive and selecting one or more segments to enter. Market positioning is the process of formulating competitive positioning for a product and a detailed marketing mix. Marketing mix are product, price, place, promotion. Depending on these elements the entire marketing plan is established. Marketing audit is a study to analysis the external and internal factors. According to Taylor .S (2007) CRM stands for customer relationship management and helps the management and customer service staffs cope with customer concerns and issues. B2B refers to business to business with fully ecommerce supported.2 Part-1: Market Audit Many variables can affect Vodafone's current strategy or future strategy. These have direct and indirect impact. These are: External forces (Organisation has no control over these factors) Internal forces (Organisation has direct control over these factors) PEST analysis is the investigation of the external macro-environment that has an effect on all firms. P.E.S.T. is a contraction stand for the Political, Economic, Social, and Technological factors of that external macro-environment. It is a useful strategic tool to considerate business position, market growth or turn down, potential and course of operations. A lot of macro-environmental factors are area explicit and a PEST analysis may need to be carrying out for all countries of concern. Political: The external factors can be analysed with PEST analysis. PEST means Political, Economical, Social and technological environment. Political factors have a direct impact over the business. 3Any political condition changes the business environment, increase or decreases the risk. Suppose if Government wants to hike up the oil price for political turmoil, it has adverse impact on the business. Recently UK has signed up the in the single European currency. This must have direct impact on